“The Hogan Club is more about an attitude rather than a venue,” said the brand’s general manager Riccardo Sciutto.
“It’s about energy, refinement and very clear messages.” To be sure, the edited collection, now designed by a team after Simon Holloway’s departure in November, was to the point: a man wearing a modern take of the “smoking” over T-shirts printed with artist Julie Verhoeven’s graphic designs and the latest, more precious evolution of Hogan’s bread-and-butter: sneakers.
There were silver leather coats and red piping or details that jazzed up the mostly black and white color palette. The mood was very “Heroes” by David Bowie that was conceived before the artist’s passing, said Sciutto.
Lace-up runners were relatively simple in silver or black. Slip-on styles were done in a metallic squiggle print. The brand also did dress shoes this season, like a black leather lace-up with contrasting red midsole. With Hogan holding a stronger presence in Europe than the U.S., the collection felt a tad safe, especially if it wants to expand its current market.