“Cam-ER-on! Cam-ER-on! Cam-ER-on!” Screamed at an extremely high pitch with an Italian accent, you could almost convince yourself the hundreds of teenage girls were expressing their enthusiasm for Calvin Klein.
Instead, they swarmed outside the American brand’s fall men’s show awaiting the arrival and emergence of Vine sensation Cameron Dallas, who had earlier tweeted to his nearly 6 million followers, “The fans in Milan are AMAZING,” followed by a smiley with heart-shaped eyes.
Inside the venue, the 21-year-old slipped into his front-row seat with little fanfare to witness a show that merited an emoticon with a slanted mouth, i.e., not too exciting.
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Pointy lace-up oxfords dominated in black or stark white leather. The style was elevated in silver or rose gold metallic, which helped amp up an otherwise monochromatic collection.
White T-shirts, denim and athletic tailoring may be part of the brand’s minimalist lexicon, but they can be a bit of a letdown on the runway.
Men’s creative director Italo Zucchelli zhooshed up jean jackets by supersizing them, giving models the puffed-up torsos of superheroes. He cut white jeans in a jacquard fabric scratched here and there to let shine through flecks of gold.
Elsewhere, metal foil was crafted into obis encircling those basic Ts, or papery coats styled underneath or on top of topcoats, blazers or enveloping stadium coats. The reflective stuff worked best as a quirky lining for parka hoods.
Zucchelli also sent out Gemma Ward, Mariacarla Boscono and a few other top female models dressed in the same boxy or body-con black suits as the men, sometimes over bare torsos. They were a surprise, and added a frisson of intrigue, given that Francisco Costa is Calvin Klein’s longtime women’s creative director.
But the afternoon belonged to Cameron.