Major Social Media Moments in Fashion and Footwear From 2016

Whether it was major shoe moments with social media sisters Kylie and Kendall Jenner to events that shaped the year such as the Olympics and the election, there was a lot of buzz in the industry on social media in 2016. This year also saw its fair share of fashion controversies that sparked heated conversations online. Scroll down to see the social media highlights from 2016.


1. Puma and Kylie Jenner teased their powerful partnership on social media.

Kylie Jenner Puma
Kylie Jenner posing for the Puma spring ’16 ad campaign. The brand deliberately covered her shoes, saying they’re coming soon.
CREDIT: Snapchat/Puma.

2. Designer Valentino Garavani and the Oscar de la Renta brand took to Instagram to honor the late Nancy Reagan.

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Remembering friend Nancy Reagan.

A post shared by Valentino Garavani. VALENTINO (@realmrvalentino) on

3. Saint Laurent parted ways with Hedi Slimane and the @YSL brand deleted its entire history on Instagram, except for a photo of Anthony Vaccarello, who took over for Slimane.

4. Members of the fashion industry used social media to show they voted and encourage others to follow suit.

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DONE! #imwithher

A post shared by Marc Jacobs (@themarcjacobs) on

5. Gisele Bündchen posted her runway walk at the 2016 Olympics on her Instagram account, and to date it has garnered more than 5 million views.

6. Reactions circulated on social media about the results of the Nike Mag self-lacing “Back to the Future II” raffle, which benefited the Michael J. Fox Foundation for Parkinson’s research.

7. No one will forget Kendall Jenner’s Instagram photo of the Dsquared2 lace-up boots she wore to the MTV Movie Awards.

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team work.

A post shared by Kendall (@kendalljenner) on

8. Social media didn’t hold back with the jokes and criticism when Under Armour’s Curry Two Low “Chef” shoe was released.


1. Timberland found itself in hot water after social media users likened the extra laces for its Mono Grey 6-inch boots to a noose.

Timberland Mono Grey Boots
Timberland 6 Inch Premium Boot in Mono Grey.
CREDIT: Courtesy of Concepts.

2. Marc Jacobs faced criticism on social media for featuring faux dreadlocks during his New York Fashion Week show.

marc jacobs spring 2017 nyfw dreadlocks
Gigi Hadid wears dreadlocks at Marc Jacobs’ spring 2017 presentation at New York Fashion Week.
CREDIT: REX Shutterstock.

3. Golden Goose took heat online after releasing its $585 Distressed Super Star sneakers.

Golden Goose Distressed Superstar Sneakers
These Golden Goose Distressed Superstar Sneakers retail for $585.
CREDIT: Barneys New York

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