Women In Power: Puma’s Daniela Molin On Finding Your Own Path

Over her 20-year career at Puma, Daniela Molin, who was promoted to GM of accessories and licensing last September, has had a number of influential female mentors, her mother prominent among them. But ultimately, Molin believes success comes down to you. Here, she talks about the importance of staying true to yourself and forging your own path.

Biggest opportunity in my new role: “I am now even better placed to influence the decision-making processes and key objectives to take Puma Accessories to the next level. The importance of reinforcing our roots in sports — which is happening throughout all our categories and business units — is something that gives me great motivation. Puma is a constantly evolving brand, and this keeps the excitement high.”

Best advice I’ve received: “Be yourself and be authentic. This sounds very simple, but it is actually difficult to put into practice every day. Even though other people can inspire and support you, it is still down to you to find your own path to success. You can’t copy and paste someone else’s life because everybody is unique.”

Female mentors: “My first was my mother, who taught me to accept failure because it means you’re one step closer to success. Growing up, I was a competitive gymnast, and even though my mother had a full-time job, she drove me to my gym practice at least four times a week and came to every competition. During periods of doubt or struggle, she taught me to stay focused and keep working until I reached my goals. Other women who have influenced me during my career include [the late] writer Simone de Beauvoir and artists Niki de Saint Phalle and Marina Abramović. There are of course a lot more women who inspire me, and what they all have in common is that they are willing to take risks, they never give up and they stay true to themselves.”

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