Women In Power: Aurora James Of Brother Vellies Talks About Supporting Fellow Female Talent

Aurora James, the designer behind Brother Vellies, is a newcomer who’s making big waves in the fashion world. Late last year, she was awarded the CFDA/Vogue Fashion Fund prize. Here, James talks about raising capital, pushing herself and why you will never find her competing with other women.

Most surprising thing you learned: “That the growing never stops. The challenges are just as hard, but they get a bit easier only because you have more practice. As an entrepreneur, there is never a point where it lets up — you always must keep pushing.”

Aurora James Brother Vellies
Aurora James of Brother Vellies.
CREDIT: Courtesy of brand.

Best advice received: “Life is about the journey and not the destination.”

Biggest challenges for women: “Raising capital. It’s just harder, or so I’ve been told 900 times by the multitude of female entrepreneurs in NYC. Not impossible, nothing is impossible  — it’s just a bit harder. But that’s why we push ourselves, right?”

Brother Vellies Spring 2016 New York Fashion Week
Brother Vellies spring '16 collection.
CREDIT: Stephen Sullivan

Best advice for cultivating more young female talent: “I think as women it is critical that we support each other. I am not interested in competing with other women. There is enough pie for all of us, and ultimately, if we band together, all ships will rise with the tide.”

brother-vellies-fall-2106-nyfw

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