Toms shoes wants you to take your shoes off.
The annual Day #WithoutShoes campaign kicked off Tuesday morning online to help raise awareness for the Toms One-to-One mission. The social media effort asks fans to ditch their shoes for a day and share a snap of their bare feet on Instagram. Toms hopes to give away 100,00 pairs of shoes to kids in need during the May 10th campaign and will donate one pair for each photo shared and tagged @Toms and #withoutshoes.
Zendaya was among the stars to give a shout-out to Toms on Instagram today. The singer stepped out in Los Angeles with Toms and the LA Best After School Program to donate shoes to kids in need. Comedian-actress Chelsea Handler also got in on the action, sharing a photo this morning, too.