Keds and Topshop are all about female empowerment. Today, the retailer began selling two exclusive styles from the Keds Collective collab collection, which promotes women’s creativity and self-expression.
The Julia and Tina styles — available now on Topshop.com and in select Topshop stores for $85 — were created by fashion editor Julia Sarr-Jamois and digital influencer Tina Leung. The two women, who are well known for their keen eye for style, utilized innovative fabrications and textiles to update Keds’ iconic Champion laceup.
Leung’s eponymous Tina sneaker glitters with glamorous layers of tonal, reversible sequins, while Sarr-Jamois took inspiration from summertime to create her fun-loving pink Julia shoe with patterned laces.
The Keds brand turns 100 this year. To mark the occasion, it launched in February the Keds Collective initiative, which has it partnering with female celebrities and influencers on marketing and design projects. Its first unveiling was an advertising campaign starring Allison Williams and Ciara.
Brand president Chris Lindner said at the time, “As we celebrate our centennial year, we are thrilled to introduce the world to the new Keds Collective, a group of inspiring women who have made a significant impact in their respective industries.”
In addition to offering the special Keds Collective, Topshop also stocks several other popular Keds styles, including Champion and the Triumph. Over Keds’ history, those styles have been worn by legendary women such as Audrey Hepburn, Marilyn Monroe, Jackie Kennedy Onassis and Yoko Ono.