Teva has some cool new partners. The label, a division of Deckers Brands, launched its Artist Series collection today.
The project features a collaboration with three artists — graphic designer Emily Hoy, textile artist Leah Duncan and multi-disciplinary creators Jolby & Friends, who were all invited to use the brand’s Original Universal sandal as their canvas.
“By working with three artists who both embody and were inspired by the Teva ethos, we are continuing to honor the expressive minds that bring product to life through visionary design,” explained Erika Gabrielli, marketing director at Teva. “With this third iteration of the Artist Series collection, we demonstrate our long-standing belief that living life on your own terms is an adventure category of its own, and that true artistic creativity can be found in the most unexpected places.”
The styles, for both men and women, are available on Teva.com for $60.
Ten percent of sales from the Artist Series Sandals will go to P.S. Arts, an organization that works to improve children’s lives through arts education. The donations will continue through April 19, 2017.
“This [partnership] was like a collaboration with myself and the elements that [fell] in front of me,” said Hoy. “I tried different versions over and over; it felt like playing Tetris with all [the] palettes and combinations — applying math to art, while guiding color and shape through my hands.”
“I think for all creative types, our work is a direct reflection of who we are,” said Duncan. “Every time I [created] a new pattern or illustration, it [was] like sharing a small aspect of my life. [This] process with Teva gave my work a bit of an edge that it doesn’t normally have with more rigid geometric shapes.”
“A huge canvas is easy,” said Josh Kenyon when reflecting on the Jolby & Friends design. “We loved the challenge of telling a visual story on a thin strip of material. It encouraged us to explore different patterns, and not to settle on something that we just knew how to do.”