“If You’re Reading This It’s Too Late” is an understatement in this case: Hip-hop star Drake’s line of OVO x Air Jordan 10 sneakers that were restocked on the morning of Sept. 21 came and went faster than you can say “Drizzy.”
Both the white and black colorways of the coveted OVO x Air Jordan 10 sneakers were made available on Sept. 21 via the rapper’s OVO iOS app. The restock went down at around 10 a.m. ET, with pairs selling fast as the news spread on social media.
Unless you were able to get on the app early, your chances at actually being able to buy a pair were slim. Just an hour after the shoes first appeared, the majority of sizes had already sold out. By noon, the sneakers had vanished.
The “White” OVO x Air Jordan 10 first released in September 2015, while the “Black” colorway launched in February. The rare sneakers have also received a 24-karat gold makeover courtesy of artist Matthew Senna.
If you missed out on the restock, there’s still a chance to get the OVO x Air Jordan 10, but it’s going to cost you. The sneakers are available on eBay with prices ranging from around $300 to $600.