Bally Partners With Charity Delete Blood Cancer U.K.

Bally has partnered with Delete Blood Cancer U.K., a charity that recruits stem cell donors to help blood cancer patients.

As part of the collaboration, Bally has created 100 limited-edition leather envelopes and will host an event in support of the charity before London Fashion Week.

Titled “Big Love” and taking place on Feb. 18 at Bally’s London flagship store on New Bond Street, the event is hosted by Frédéric de Narp, Bally’s CEO, and Katharina and Peter Harf, founders of Delete Blood Cancer U.K.

The envelopes created as part of the collaboration are made in red calf leather and python.

They are priced between £225 ($321) and £595 ($850), and all proceeds will go to Delete Blood Cancer U.K. In addition, the charity will receive 20 percent of all proceeds from sales on the evening.

On Feb. 18, the store windows of the Mayfair flagship in London will feature displays by calligrapher Paul Antonio. He will be at the store to personalize letters for customers who buy leather envelopes.

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content