The pair has teamed up on a multi-platform campaign to launch the Skechers Originals retro sneaker collection. The commercial features the lead single, “No,” from Trainor’s anticipated album, “Thank You,” which will be available May 13.
A preview of the campaign was revealed today with behind-the-scenes images from the set. An extended version will also debut on YouTube to reveal a more in-depth story. The overall campaign recently kicked off with print ads, online and in-store images. Trainor will also tout it on her social-media channels. (The company is using the hashtag #MTrainSkechers to promote the campaign.)
“I can’t wait to travel the world and see my face in Skechers stores – it still blows my mind,” the songstress said in a statement. “It’s an honor and dream to work with a big brand like [this one]. For my new album, I wanted to change it up with a different sound and a fresh new look – including my red-hair transformation. I think it takes confidence to take risks and be original.”
“Meghan is an inspirational artist with many impressive accomplishments at only age 22, so we’re thrilled to be working with her on this global campaign for Skechers Originals,” added Skechers president Michael Greenberg, who attended the shoot. “With the media attention after her well-deserved win at the Grammy Awards and her new album, Meghan’s impact as an influencer continues to grow. Young women around the world are inspired by her, so we couldn’t be happier that Meghan is a member of the Skechers family.”
The musician’s partnership extends through 2017 across all media platforms, including television, print, online, social media and outdoor.
Another Skechers’ spokeswoman, Demi Lovato, performed with Trainor in a Lionel Richie tribute at the Grammy Awards.