The comfort footwear market is garnering more attention than ever these days as consumers expect shoes to feel as good as their favorite yoga pants. While popular features such as cushioned footbeds, lightweight flexible outsoles and adjustable straps add to shoe’s comfort level, at the end of the day, it all comes down to the right size — and width.
The fashion gap for those requiring wider widths is narrowing. Increasingly, manufacturers are offering trend-right looks for shorties, ballet flats, athleisure looks and even performance running styles. And while in the past finding a wide-width shoe had typically been hit or miss at retail, today there are a wide range of options available on online.
Now, just about anyone can have a wide foot, regardless of their clothing size. And, as we age, feet naturally tend to widen from years of walking and standing. So don’t be shy about admitting the need for a fuller fit, especially since there are so many options.
While most brands typically offer shoes in a medium width, many are now offering the same styles in wider widths. Some brands, such as Ros Hommerson, even extend the range to even include extra-wides, allowing just about everyone to achieve a customized fit.
When shopping the internet for these looks, it’s best to go directly to a brand’s website. While online stores typically offer just a few styles from a particular label in a wider width, a manufacturer’s site will have the full range, giving you even more options.
But before guessing at your size and width, stop into a shoe store to have your foot measured. In fact, most women can’t remember the last time they actually checked their size. And remember, widths — like sizes — can vary from brand to brand so it may take some checking to find a shoe with that Cinderella fit.