Ugg Launches Glitterati Challenge II With Swarovski

Ugg doesn’t believe in holding back.

This week, the brand launched its second annual Glitterati Challenge II with Swarovski, an exclusive in-store contest that gives away a pair of one-of-a-kind boots decorated with over-the-top, sparkling Swarovski crystals.


Consumers can take part in the contest within 31 Ugg retail locations nationwide. In addition to the grand prize of frosted Ugg boots embellished with Swarovski rocks, Ugg will award a $500 gift card to the second-place winner and a $250 gift card to the third-place winner.


Customers need to enter their guess of how many crystals are on the displayed navy Ugg Classic Tall boots. The person guessing the closest number without going over wins the custom 2016 boot, a prize valued at just under $5,000. The boot features innovative crystal rocks fabric with double-pointed chatons in an irregular arrangement that creates a dazzling effect.

The challenge runs from Jan. 18 through Jan. 31. No purchase is necessary to participate.

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