South Asian footwear label Soma is blending the best of Eastern and Western styles.
The handmade shoe brand recently launched a collection aimed at American consumers that reimagines the popular South Asian “khussa” flats as an urban fashion shoe.
Each piece is sewn and embroidered by artisans in Pakistan, featuring high-quality leather, and no right or left foot — the shoe is designed to mold to the wearer’s feet. It is a style that has been around since the 17th century.
“Soma is not just a brand, it is a movement to bring closer artisans who have mastered the art of shoemaking since hundreds of years to the Western world,” the label said in a statement. “Our intricate handmade embroidery fuses East and West fashion style identities to create innovative designs. We have reinvented the traditional ballet flats to endure the urban demands of the American woman.”
Prices for the shoes range from $60 to $80; they are available online for U.S. residents and at retailer boutiques Ensemble Dubai and Ensemble Pakistan.