ABC’s sharks are taking yet another bite out of the shoe industry. This time, it’s footwear accessories brand Solemates, appearing on tonight’s episode of “Shark Tank,” airing at 9 p.m. EST.
According to Solemates co-founder Becca Brown, who was not allowed to reveal the outcome of the show prior to airtime, she and partner Monica Ferguson were nervous about appearing before the savvy panelists. “The sharks know what they’re doing,” said Brown, “making [our appearance] pressure filled. But we’re happy we did it.”
While the sharks are well respected for their business acumen, both Brown and Ferguson come with impressive credentials of their own. The two met while working at Goldman Sachs. Both graduated from Columbia Business School in 2007.
Solemates launched in 2010 with High Heelers, a patented and mechanically engineered heel cap that prevents heels from sinking into grass and cracks, helping avoid damaged to shoes caused by uneven and rough ground surfaces.
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“It’s no secret that women have a special relationship with high heels. They make us taller, longer and leaner. They exude confidence and sexiness. But these benefits come at a high cost,”said Ferguson, referring to events such as outdoor weddings, when heels can sink into grassy surfaces. Or, she added, “You’re walking down the street in your favorite stilettos and you heel gets stuck in a sidewalk crack or city grate.”
Since the launch of the initial product, the partners have expanded their offering to include eco-friendly shoe care products such as blister blocking anti-friction balm, freshening anti-bacterial spray and shoe cushions.