Casual footwear brand Sanuk is getting artsy. Today, the Goleta, Calif.-based company launched a limited-edition series inspired by the work of artist and brand ambassador Susan Wickstrand.
The Aloha Series includes three styles for women: two versions of its top-selling Yoga Sling and the Pair O Sail, a take on a classic boat shoe. The Sanuk x Susan Wickstrand collection retails from $45 to $60 and is available at specialty stores, Sanuk’s two freestanding stores and online.
Wickstrand, who is from Encintas, Calif., is known for her unique collages. Her work can be found on the walls of the Greenroom Galleries in Hawaii and Japan and in various TV shows including “Modern Family,” as well as on iPhone and iPad cases.
“We are excited to partner with Susan as her signature aesthetic brings a fun, patterned spin to some of our most popular women’s silhouettes,” said Anders Bergstrom, director of marketing for Sanuk. “A longtime brand ambassador, working with Susan in this collaborative capacity was a natural fit and the resulting products offer unique choices for our loyal consumers.”
Wickstrand was just as eager to apply her work to fashion, expanding her role with Sanuk. “The most fun is getting out in the world and seeing people wearing my art,” she said. Wickstrand’s work is travel-based, inspired by different cultures to tell a story.
The Yoga Sling is offered in two patterns, the orchid and California, and features a two-way stretch knit upper and footbed built from real yoga mat material for comfort. The Pair O Sail is available with the California upper and also features the yoga mat footbed and flexible rubber outsole.