Husband-and-wife team Hercules Mousiades and Eva Karamervis are on a footwear odyssey. This month, the entrepreneurs are launching Mythologia, a collection of women’s sandals from the Greek island of Crete.
According to Karamervis, whose background includes fashion retailing, she and her husband were inspired by the craftsmanship of Greek artisans. Both natives of the country, they adapted iconic sandal styling for the collection, which includes thongs to looks that wrap around the leg.
The couple also wanted to raise the quality level of the more typical Greek-made sandals, which are often retired after a season or two. Mythologia sandals are handmade and retail from $170 to $335. “They’re timeless designs,” said Karamervis. “They’re about simplicity, comfort and effortlessness.”
Karamervis works with local shoemakers to design the line, which features leather soles to comfort-driven rubber wedge bottoms. Going forward, she plans to add a higher platform bottom.
The founders, however, weren’t satisfied with just making the sandals in Greece. The sandal hardware, shoe bags and boxes are also produced in Greece.
According to the company website Mythologia, ancient Greeks developed shoemaking into a skilled art. By 500 B.C.E., the average Greek citizen could tell much about its neighbors by the style of sandals they wore. Shoemakers became respected citizens in Greece in the fourth and fifth centuries B.C.E., and their craft was believed to be watched over by the god Apollo.