Keds, which joined the ranks of centenarian shoe companies this year, celebrated the big milestone with a party last night in New York, co-sponsored by Refinery29.
Making the rounds at the gala was host Allison Williams, who serves as creative director of Keds Collective, its spring marketing campaign that enlists inspiring women who’ve made an impact in their respective industries. Williams, daughter of newscaster Brian Williams, is the star of HBO hit “Girls” and she also played Peter Pan in a live on-air NBC production.
Sharing the spotlight with Williams was Ciara, Keds’ global shoe collaborator and a fellow Keds Collective member, who performed “Goodies” and “I Will Survive.” The entertainment also featured a DJ set by Harley Viera-Newton.
Walking the blue carpet at the event — in recognition of the iconic sneaker logo — were other Keds Collective members actress Jamie Chung, Nico Tortorella of the TV series,”Younger,” model Gigi Gorgeous, YouTuber Tess Christine and Seahawks quarterback Russell Wilson.
While the brand is resonating with a new generation of consumer, some icons of the past were also fans of the brand including Katharine Hepburn, Marilyn Monroe and Jackie Kennedy.
Founded in 1916, Keds is most recognized for the Champion, a simple white sneaker that has virtually remained unchanged over the decades.