Iconic British boot brand Hunter is celebrating its popularity as a go-to footnote at festivals with Thursday’s launch of the world’s smallest festival. The event will take place at its flagship store on Regent Street in London, then travel to other U.K. cities over the summer.
Designed with a Hunter twist and a hint of English eccentricity, the festival takes consumers on a tour of a British festival — complete with grass, mud and live music — inside the store.
There will be secret festival product giveaways, including wet wipes, welly socks, ponchos and gift vouchers, in addition to a program of pop-up performances. To further enhance the festival journey, a GIF photo booth installed inside the world’s smallest festival comes complete with festival filters and stickers created by Hunter and GIPHY Studios. Users can customize their photos and share their festival GIFs online for the chance to win the ultimate festival pack, courtesy of Hunter.
To give the campaign global resonance and to speak to the growing festival community, beginning on June 22, Hunter will have limited-edition filters in GIPHY Cam — GIPHY’s mobile GIG camera app for iOS. Anyone who downloads GIPHY Cam will have access to more exclusive Hunter festival GIFs, whether they are attending the festival or not. Users who choose to share their Hunter x GIPHY festival GIFs on Twitter, tagging @HunterBoots with #Beaheadliner, will also be eligible for a chance to win Hunter festival products.