There’s a fashionable way to protect your footwear investments with the today’s launch of Protect My Shoes, a collection of decorative shoe accessories that help protect and maintain the shape of shoes.
The brand was developed by entrepreneur Olivia Hollaus, who also serves as creative director. “I travel a lot around the world and had a need to keep my shoes looking good,” said Hollaus, about having to stuff her shoes in suitcases and tote bags only to find them misshapen upon arrival. Or, she said, they can also be used when simply storing shoes at home in the closet or box.
Hollaus wasn’t satisfied with just a functional value to her product. “I always liked pretty things,” she said, elevating the item by using luxe fabrics in a wide range of colorful prints that include geometric patterns, delicate florals, dainty leaves and even elephants.
The handmade collection is machine washable and filled with organic cotton. The single style easily forms to fit any shoe, whether it be pumps, athletic looks or boots.
The shoe stuffers retail for $24.95 and come packed in decorative gift boxes. There’s also private-label options available, allowing brands to customize the product with their company name.