Ugg is putting on a fresh face. The Goleta, Calif.-based company has teamed up with model Hailey Baldwin to launch the next evolution of the brand’s iconic Classic Boot silhouette.
Baldwin is seen in a breezy, beach-chic photo series set against a quintessential California backdrop of Venice Beach; the images will appear on Ugg’s website, in its stores and on social media channels. Behind the lens was acclaimed photographer Mike Rosenthal, who captured Bailey at a handful of locations around Venice to promote the new Classic Street Collection.
“I love Ugg and remember being really excited the first time I ever got a pair because all my friends had them — they were really cool,” Baldwin said. “Basically, if you didn’t have Uggs, you weren’t as cool.”
She added, “I love the Classic Street Collection because it’s a little more wearable. It’s not just for inside the house. It’s actually something you want to be out on the street in and incorporate as part of your everyday outfit. Working with a brand my friends and I have always worn and loved is awesome, especially as this collection shows how far Ugg has evolved.”
Added Alice Hampton, senior director of global PR for Ugg, “Hailey’s edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection. Her fun and youthful perspective showcases new, modern and fresh ways to wear Ugg outside.”
The Classic Street Collection includes five styles ranging from $150 to $300. Upper materials have been pretreated to repel water and stains. They also sport a cushioned Treadlite by Ugg outsole.
Styles include the McKay, an ankle bootie with buckle strap; the Quincy, a combat-inspired style; the Cedric and Braiden, styles that can be cuffed; and the Sibley, a knee-high boot.
The boots are available at Ugg retail locations worldwide, online and at select retail partners.