From the scrap heap to the clothing rack, nothing is wasted at Whimsy + Row.
The multibrand women’s lifestyle boutique debuted its first private label collection on Thursday in Venice, Calif., at a pop-up shop inside retailer Milkmade, running through Sunday.
The summer ’16 range is made entirely of deadstock recycled fabrics sourced from downtown Los Angeles; it complements its line of footwear and accessories from like-minded manufacturers.
“Sustainability has really been at the forefront for me,” Whimsy + Row founder Rachel Temko told Footwear News. “When we take the fabric, whatever is left over from our scraps, we cut it to not waste anything. We really try to use as much as we can.”
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Many of the silhouettes featured in the collection are in limited quantity because of the availability of each fabric used in its design, she added. The prices range from $86-$198.
Pointing to a romper in a black textile, Temko explained, “We only cut 12 of this style. When somebody buys it, they’re going to be one of 12 with it.”
Temko said she studied fashion sustainability and worked for years in vintage retail sales before launching her boutique last year.
Now, she aims to grow her own private collection.
“What I’m pairing with this line are items that are American-made and eco-friendly,” she said.
Some of the shoes curated for the brand include familiar names such as Dolce Vita and social-impact labels such as Nisolo.
“It’s based in Nashville,” she said of the footwear company, which practices transparency and pays above fair trade wages for its producers.
“Dolce Vita is a brand that everyone resonates with — when you try it on you know it’ll fit your foot,” she added.