Up-and-coming designer Chelsea Jones is debuting her namesake fashion-comfort collection today online at chelseajones.com as well as in her Chicago boutique.
After launching her first collection in 2013 under the Ciel Bleu label, the Canadian-born designer has added an eponymous series of sandals, pumps and flats. “The Chelsea Jones brand brings chic casual-comfort to everyday styles at many different heel heights,” said Jones about looks that range from ballet flats to those on 3.5-inch heels.
According to the designer, “The new styles offer lots of flexibility by way of gel bi-density midsoles, flexible rubber outsoles and elastics mixed with leather uppers.” The collection retails for $89 to $159.
Jones opened her store on Clark Street in Chicago’s trendy Lincoln Park neighborhood last September, where she also carries her companion Ciel Bleu line of dressier lifestyle looks, retailing slightly higher at $119 to $239. According to Jones, both lines target professional city-dwelling women from 25 to 45 with active lifestyles.
The entrepreneur decided to open her own boutique in order to connect with her target audience. “I realized there was so much value in speaking directly to customers about their needs,” she told FN in an exclusive interview. She even designed the space with her husband and business partner, Hans Rasmussen.