October is Breast Cancer Awareness Month, and once again, the footwear community is lending its support to the cause through charitable donations and engaging in campaigns to create awareness.
The Walking Company is launching its sixth annual Walking for Hope campaign during National Breast Cancer Awareness Month, pledging to raise more than $150,000 this year to reach a combined total donation of $1 million. Since 2011, it has donated in excess of $850,000 to support The City of Hope cancer research center and local charity partners benefiting both breast cancer and other types of cancer.
Proceeds will be raised through sales of an exclusive Abeo footwear and accessories collection that features the movement’s signature pink ribbon. The collection is available in the retailer’s stores nationwide and online through Nov. 1.
Also showing its support for the cause is Bucketfeet, which has introduced its “One in Eight” style, designed by artist Brittney Grandmaison. For every pair sold of the unisex slip-on style, $10 will be donated to Bright Pink, a national nonprofit focused on prevention and early detection of breast and ovarian cancer in young women.
Asics America Corp. has released its 2016 Accelerate Hope collection as part of its support for breast cancer awareness and treatment as well as prostate and pediatric cancer research. The company will be partnering with Right Action for Women, which provides assistance to women who are at risk for breast cancer and do not have the means to cover the costs associated with screenings. In addition, it is supporting Cookies for Kids’ Cancer, which raises funds to support pediatric cancer research, and the Prostate Cancer Foundation, which funds prostate cancer research globally.
As part of each partnership, Asics will donate $10 for each Accelerate Hope footwear product sold through Nov. 30, with a guaranteed minimum donation of $150,000 to each program. The 2016 collection includes three lines of Asics footwear with a customized box for each of the organizations. The Right Action for Women features two pink-themed fuzeX shoes.
New Balance is also getting on board, working with the Susan G. Komen foundation. For more than 25 years, NB has partnered with the Komen organization, this time aligning with a new brand platform dubbed More Than Pink, which places a strong emphasis on research. In support, New Balance has designed a digital/social campaign featuring athletes and associates declaring their commitment to the cause and will also hold events throughout October to engage the public.
In addition, New Balance is featuring its signature “Lace Up for the Cure” footwear and apparel, whereby it will once again be donating 5 percent of the suggested retail price of sales from the collection with a guaranteed donation of $500,000 to Susan G. Komen for the Cure.
Also supporting the cause is SAS, which has teamed up with Living Beyond Breast Cancer, The Fashion Footwear Association of New York and QVC to raise awareness. SAS will support these efforts with the sale of its Sunny LTD loafer in limited-edition colors rose water and magenta web and the Faith LTD sandal in pink and silver. The styles are available online and at select SAS locations through this month.