Talk about strange bedfellows.
Lifestyle footwear brand Bearpaw is offering an extra layer of protection against the elements. The Citrus Heights, Calif.-based company is collaborating with NeverWet by Rust-Oleum on an exclusive two-year partnership that will provide customers with damage protection from stains that include mud, cola, wine, grape juice and syrup. The treatment helps prevent discolorations and spotting.
Rust-Oleum is a leader in fabric protection, and NeverWet’s superhydrophobic crystal clear formula allows fabrics to breathe while keeping water away from the surface. The treatment also has self-cleaning properties that help dirt and debris rinse away easily.
“The Bearpaw brand’s success was not only established on the mission to provide consumers with stylish footwear, but it was also developed to offer the customers the best in comfort, quality, durability and functionality,” said Bearpaw president John Pierce. “This partnership with NeverWet will position our company as a leader in footwear technology in offering our customers new, innovative products.”
The collection retails from $49.99 to $99.99 and will be available in September through department stores, e-tailers and online.
For nearly a century, Rust-Oleum has been a leader in manufacturing innovative coatings across categories including small project paints, cleaners, primers, automotive, industrial and wood care.