Keds is celebrating its 100th birthday today, and Allison Williams is joining in on the celebrations. The brand collaborator and creative director for Keds Collective appears in a photo surrounded by 100 classic Keds styles to mark the milestone.
The photo will be used for a fun social media play, using the hashtag #Keds100. Brand insiders said Williams turned to 100 of her favorite styles for the shoot.
Williams is a star of the Keds Collective debut campaign, which features the tagline “Ladies First Since 1916.” She is joined by other stars such as Ciara and Tori Kelly.
In February, the brand hosted a party in New York City to celebrate its anniversary. Williams walked the red carpet in Keds alongside Ciara.