Allison Williams Celebrates Keds 100th Birthday With 100 Shoes

Keds is celebrating its 100th birthday today, and Allison Williams is joining in on the celebrations. The brand collaborator and creative director for Keds Collective appears in a photo surrounded by 100 classic Keds styles to mark the milestone.

The photo will be used for a fun social media play, using the hashtag #Keds100. Brand insiders said Williams turned to 100 of her favorite styles for the shoot.

Allison Williams For Keds At 100
Allison Williams celebrates Keds’ 100th birthday.
CREDIT: Courtesy of brand.

Williams is a star of the Keds Collective debut campaign, which features the tagline “Ladies First Since 1916.” She is joined by other stars such as Ciara and Tori Kelly.

Allison Williams Keds Ad Campaign
Allison Williams
CREDIT: Courtesy of brand.

In February, the brand hosted a party in New York City to celebrate its anniversary. Williams walked the red carpet in Keds alongside Ciara.

Allison Williams Celebrity Statement Shoes Winter 2016
February 2016: Allison Williams attended the 100th anniversary celebration for Keds wearing a pair of the famous sneakers.
CREDIT: Rex Shutterstock.
Ciara Celebrity Statement Shoes Winter 2016
February 2016: Ciara helped to kick off Keds’ 100th anniversary celebrations by wearing the brand.
CREDIT: Rex Shutterstock.

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