Ugg has added yet another face to its marketing initiatives. Grammy-nominated rapper Vic Mensa will be featured in the brand’s Ugg for Men fall campaign in celebration of its new partnership with athletic retailer Footaction.
The campaign, part edgy and part urban, captures Mensa’s personal style, as he sports four distinct boot looks in photos taken in and around his hometown of Chicago. The images can be seen on Footaction’s websites, social media channels, in stores and via digital media.
Beginning this month, a curated selection of Ugg men’s styles will be added to the roster of brands sold at Footaction stores and online. The four boots include the Neumal, Butte, Roskoe, Harkley and Hannen TL.
“I like where the Ugg brand is going,” said Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears Ugg, it’s kind of repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”
Alice Hampton, senior director of global public relations for Ugg, added, “We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer Footaction. Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall.”
In the campaign, Mensa gives consumers a glimpse into his life by curating a number of personal shoot locations including CRC Studios. The artist cued up the campaign by enlisting tour photographer Jake Osmun and personal style consultant Zoe Costello.