Friends and fashion purveyors Will Schwing and Jared Glatter are marking the first anniversary of their footwear brand, Tawny Goods, with an aggressive push into wholesale. Launched last year on Kickstarter, the collection of men’s updated classics is currently available at wholesale through Hemingway & Sons boutique in Los Angeles.
While a range of recently launched men’s indie brands have focused on e-commerce sales, the partners have decided that brick-and-mortar remains an important way for men to experience their product. “There’s something about holding a shoe in your hand,” said Schwing, about why he’s seeking more retail partners.
The collection includes boots and oxfords that are made in Mexico and retail for $198. According to Schwing, the brand’s name was inspired by the color tawny — light brown to brownish-orange — which is a key color in the collection.
The partners were newcomers to the shoe industry when they joined forces. “It was a passion project,” said Schwing. “We were both entrepreneurial and passionate about menswear. We saw great [footwear] out there, but it was expensive.” Their mission, he emphasized, was to create a collection of accessibly priced footwear that didn’t compromise on materials and workmanship. “There are many options [today],” noted Schwing. “We wanted to find a sweet spot between quality and price that fits a larger audience.”