Chilean Artisan Men’s Brand Sitrana Opens Boutique In Brooklyn, N.Y.

There’s a new hot spot for artisan men’s footwear with the opening last month of Sitrana, a boutique in Brooklyn, N.Y.’s trendy Williamsburg neighborhood. The store follows the 2012 launch of the brand on its website.

Sitrana was founded in 2010 by Jaime Cardemil, who was looking for the same high-quality footwear in his native Chile he bought when traveling in Europe. He tackled the problem by having shoes custom-made by local craftsman, prompting the idea to launch his own line of high-end looks.

Sitrana Bill boot
Sitrana Bill cap-toe boot.
CREDIT: Courtesy of brand.

Cardemil set up his an artisan factory in Santiago, Chile, selling his collection domestically via an e-commerce site in addition to a focused wholesale distribution. Among his first customers was Eric Pitzer, an American working in Chile, who shared his passion for these handmade designs.

In 2011, Cardemil and Pitzer decided to embark on a footwear journey together. Cardemil left his prior position in advertising in the rodeo market, one of the country’s leading sports, while Pitzer left his job at Goodyear tire in Chile, where he worked in executive training.

Today, the collection, which the partners describe as spanning the divide between old west rodeo and Italian dress looks, include 11 styles from Chelsea boots to loafers. The collection is made of cowhide sourced in Chile, with shoes retailing from $365 to $445.

While Pitzer runs the business from the States, Caredmil takes care of production and design in Chile. The new 200-sq.-ft. store doubles as a showroom, said Pitzer, noting the company’s next move is expanding its reach with wholesale distribution in the U.S.

So far, the brand has received a stamp of approval from comedian Marc Maron, who recently wore them on “Conan” on TBS.

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