Get ready for a sock hop.
Sock and accessories brand Richer Poorer today launched The Quartlery, a new seasonal sock subscription service for men. The service includes five socks conveniently delivered to consumers’ doors on a hassle-free quarterly basis.
Each box delivered will include a mixed sock assortment. Classics such as crews and athletic styles will be the basis of each, with a specialty silhouette or style such as no-show, boot sock or U.S.-made version included in every delivery for an element of surprise.
For the debut spring collection, two classic crews, two everyday athletics and one no-show pack will be featured. Going forward, seasonal selections will be curated by Richer Poorer’s in-house designers and brand ambassadors.
“We’re excited to unveil our subscription service, The Quarterly,” Richer Poorer said in a company statement. “Giving our customers an easy way to update their top-drawer basics every few months is something we’re passionate about.”
Each Quarterly mailing costs $48, a 20 percent discount over a five-pair purchase. A launch promotion is running today through June 15. Those who join will receive a welcome gift that’s valued at $80.