Friends and fellow menswear bloggers Marcel Floruss and Moti Ankari are switching up their roles as fashion purveyors and actively getting into the accessories game with the launch of their own line of men’s footwear under the Ankari Floruss label.
Debuting today, the direct-to-consumer online business offers a curated collection of updated classic looks inspired by the days of the week. Kicking off the week on Monday, there’s an office appropriate derby wingtip, followed by a double monk strap on Tuesday and a Chelsea boot on Wednesday. The week ends on Saturday with a casual leather sneaker. Each style is available in two color ways. The collection is produced in Spain and Italy and retails from $195-$295.
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According to Ankari, founder of The Metro Man blog, before starting the business he boasted a shoe wardrobe of about 180 pairs, but found himself wearing the same six or seven pairs. “I had too many choices,” he said, referring to the indecision he faced when getting dressed in the morning.
Floruss, founder of the One Dapper Street blog, explained the collection is targeted at men between 18 and 35. “It’s more of a mindset than age,” he said. “It’s for those with an interest in fashion who want to express themselves through clothes, but may not have the [right] expertise. We’re a company they can trust to do that for them.”
The two 20-somethings met while studying at New York’s Fashion Institute of Technology, where they found themselves sharing the same passion for footwear. To help fund the venture, the team is partnering with an established shoe company.