How Kenneth Cole Is Charting New Territory With a Comfort Retailer

Footwear and accessories designer Kenneth Cole and comfort shoe retailer The Walking Company are partnering for a men’s spring ’17 collection that fuses Cole’s sense of style with the retailer’s proprietary ABEO B.l.O. orthotic system.

“One of our main objectives is to continue to evolve our assortment of footwear featuring advanced comfort technologies, and with the rapid growth of the ABEO brand, we are in a position to explore new avenues,” said Mike Grenley, chief operating officer of The Walking Company.

The collection, which includes dress and casual styles, will be sold at select The Walking Company stores and online. It retails from $149.95 to $184.95. In The Walking Company stores where the line is available, state-of-the-art digital scan technology will be utilized to find the best 3-D customized fit based on arch and foot type.

Kenneth Cole wingtip
Kenneth Cole wingtip for The Walking Company.
CREDIT: Courtesy of brand.

“We are excited about this partnership with The Walking Company and the opportunity to expand into an entirely new area of distribution by launching this collection with an assortment including loafers and sneakers that will be updated in the upcoming seasons,” said Greg Tarbell, president of Kenneth Cole men’s footwear.

According to the companies, a companion women’s sandal collection and expanded men’s offering will be available in spring ’17.

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