Legendary footwear brand Johnston & Murphy is paying homage to its Southern roots. Today, the brand opened its second store in New York, a men’s-only location featuring a new interior design that taps the work of artisans from its home base of Nashville, Tenn.
The 2,000-sq.-ft. store, which also offers the brand’s apparel and accessories, is located in the NoMad neighborhood at 200 Fifth Ave. The space was designed by Nick Dryden of Nashville-based DAAD Architecture, whose work includes the Billy Reid stores. He went straight to Nashville-based artisans to create custom furniture and furnishings for the location.
Lighting comes from Southern Light Electric, accent furniture from Vintage Millworks, flooring from Reclaimed Designworks and reclaimed wood tables from Karmal-Skillington. In lieu of high-tech screens and digital technology, restored retrofit radios from Hazelwood Laboratories are scattered around the store playing a curated playlist of Southern favorites.
The store opening comes in the middle of election season, perfect timing for a brand that’s been making shoes for U.S. presidents since Millard Fillmore. And, in what may be a first for the brand and the country, it could be shedding the first woman president.