Looking for a fashionable DIY project? Then look no further than the Wolverine 1000 Mile Boot collection.
The more than 130-year-old brand, known for its durable boots, is introducing the Wolverine Workshop, a new customization service allowing customers the chance to design their own Wolverine 1,000 Mile boot online and at the company’s store in New York.
“This is an opportunity for people to play the designer role and build a boot that is unique and one of a kind to them,” said Todd Yates, president of Wolverine. “By combining the quality craftsmanship and timeless pattern of the 1000 Mile Boot with the personality and style of our customers, we hope to connect with both brand loyalist and new customers alike.”
The process is simple. Customers can choose from a boot pattern, upper materials including Horween leather and Charles F. Stead suede. In addition, there is a broad selection of outsoles, eyelets, laces and stitching colors. For a truly personalized design, the boots can even be monogrammed.
Customers will be guided through the process via informational videos on material options and browse curated custom product galleries for inspiration. The men’s and women’s boots will be handcrafted at Wolverine’s factory in Big Rapids, Mich. Prices start at $400.
Wolverine introduced the first 1000 Mile boot in 1914, using a proprietary tanning method that created leather that was soft, flexible and durable. The boots carried the tag line, “Comfortable and durable enough to give you 1000 miles of wear.”