Emerging French loafer brand Galet is unveiling a street-style spring campaign that highlights the versatility of Galet loafers. It also encourages fans to use the hashtag #galetmyway to share how they style the product.
The campaign features a variety of street-style photographs, emphasizing consumers’ unique styles. Campaign posters will be put up in various arrondissements to generate awareness.
“This is part of a year-long campaign,” said Jonathan Horemans, co-founder of Galet. “The first shoot was done at Pitto Uomo last summer. We chose Pitti because it is an amazing platform for men’s fashion and style.”
Horemans said the people in the campaign represent the brand well because it’s about inclusive luxury. “The campaign is focused on showcasing the fact that you do not need to be a certain type of person or have a specific look to wear Galet,” Horemans said. “We are all about people incorporating Galets into their own style. The campaign also illustrates the versatility of our loafers.”
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In other Galet news, the brand is embarking on a collaboration with Parisian concept store Merci in February. It focuses on African wax printing. The label is also setting its sights on retail expansion and plans to open a New York location this spring. It opened a Paris boutique in 2015, which marked the brand’s first move into retail.