British brand Dr. Martens, known for its heavy-duty boots and oxfords, is shedding some weight for fall.
Today, the U.K.-based company introduced DM’s Lite, a lightweight addition to its core offering of heritage styles. The series takes the brand’s iconic DNA of comfort and durability, and updates it with a new ultra-lightweight Phylon midsole. It’s the first new concept introduced since the original “AirWair with Bouncing Soles” technology was engineered in the 1960s.
The collection is available in three key styles — the Newton 8-Eye Boot, Cavendish 3-Eye Shoe and Edison Tassel Loafer — all in black or cherry red leather. For enhanced comfort, the collection also features the brand’s proprietary SoftWair memory foam insole with moisture-wicking technology. The brand’s New signature yellow stitching and grooved sidewall on the sole remain a key part of the design.
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The unisex series is available in Dr. Martens stores, online and select retailers globally. Retail prices range from $105 to $125.
For some fashion history, the Dr. Martens story began with its first boot, produced on April 1, 1960. The style incorporated its now legendary air-cushioned sole, first designed by German inventor and brand co-founder Dr. Klaus Maertens in 1945, in order to provide support and comfort to a foot injury he had sustained.
The boot was initially adopted by workers on their feet all day due to its comfort and durability. However, it didn’t take long before the following decades saw a free-thinking audience of rebels, musicians and artists stepping into the boots.