Direct-to-Consumer Brand Kabaccha Is Using a Kickstarter Campaign to Expand

Footwear designer Kabeer Arora is on a mission to share his passion for color.

Arora, founder of Kabaccha, was raised in a family of footwear craftsmen. He honed his skills by studying shoe design in London and Italy, debuting his own direct-to-consumer online business in fall ’15 with fresh takes on classic looks.

“So many [brands] make the same black and brown shoes,” said Arora. “Color is my whole concept. It’s a vibrant expression of one’s personality.”

Coupled with this, Arora said, he’s able to offer lightweight, comfort-driven Italian dress shoes at competitive prices by eliminating the middleman. His men’s line retails for under $300, with women’s shoes priced at under $275.

Now, Arora is reaching out to consumers via a Kickstarter campaign to help him fund the next phase of the business — a spring ’17 expansion of his men’s line and the addition of companion women’s styles. “Women should be multi-dimensional,” said Arora. “They don’t need only heels to be sexy.”

kabaccha men's wingtip
Men's wingtip with brogue detailing.
CREDIT: Courtesy of brand.

The campaign, which kicked off on Oct. 20, has 36 days to go. For a pledge of $189, consumers can snag a single pair of shoes, while a pledge of $4,900 gets you the entire men’s collection. Delivery is slated for February 2017.

Currently, the men’s collection includes a wingtip and a tassel slip-on. Moving into spring, a driving moc will be added. For women, there will be a plain-toe laceup, a brogue wingtip and a driving moc.

kabaccha women's
Kabaccha women's driving moc.
CREDIT: Courtesy of brand.

While the initial collection is focused on traditional styles, Arora plans to expand into athletics, bags and belts.

Kabaccha men's loafer
Men's loafer with tassel trim.
CREDIT: Courtesy of brand.

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