Cole Haan is launching the next wave of its ZeroGrand technology with the 2.ZeroGrand series for men and women.
Making its debut today, the updated technology features an Integrated Motion Outsole, Flex Welt and laser-perforated leather upper that provides unrestricted movement and flexibility. Inside, there’s an anatomically contoured energy foam footbed that cushions as it supports weight distribution, while a Comfort Fitsock cradles the foot. Next, a zonal tongue and Achilles padding provide immediate comfort. A full-rubber outsole provides mobility, durability and grip.
The collection, available at Cole Haan and in Cole Haan stores, focuses on a single unisex style — a wingtip oxford — in a range of upper and outsole color combinations. The women’s styles retail for $25o to $270, with men’s styles at $300 to $320. For added comfort, the footwear comes in wide widths.
In conjunction with the release, Cole Haan is unveiling a global, multiseasonal campaign called Feel the Future. The campaign highlights entrepreneurial revolutionaries wearing the footwear such as the brand’s own Scott Patt, VP of design and Innovation at its global innovation center; Harry’s founders Andy Katz-Mayfield and Jeff Raider; and energy pioneer Danielle Fong, co-founder and chief scientist of Lightsail.