Camper launched its spring 2016 campaign on Monday — and the new ads play up the collection’s focus on Mallorca, Spain.
The line, crafted by creative director Romain Kremer, is named after various areas of the Spanish island.
“For the spring collection, I looked to the history and nature surroundings of Mallorca,” Kremer said. “It’s the home of Camper and has such diverse communities, from the artist colonies in Deia to the tourist frenzy of Magaluf, which I always find charming. The campaign is a personification of that.”
The ads were shot in London by Daniel Sannwald and styled by Anna Trevelyan. They feature 11 different characters, which are each portrayed in 15-second videos that were filmed as part of the campaign.
The images debut in the brand’s Paris stores in March, and will also appear in shops in New York, London and Berlin in April. Check out the full campaign website for more.
The new effort is part of Kremer’s overall vision for the brand. He told FN in December: “We want to refocus the message on lifestyle. That means constant price and design research. Our only limitation is that it’s never going to be a stiletto. We know we are going to be feminine, but we have to be the right kind of feminine, respect the price-quality [ratio] and still be creative.”