Blundstone will be partnering with “The Hollywood Reporter,” including sponsorship of the publication’s lounge at Rock & Reilly’s. From Jan. 22-25, the company will host a boot-fitting and gifting lounge for attendees on an invitation-only basis. In addition, the brand will host a media event on Jan. 23 at trail partner Park City Clothing Co., with the members of the media invited to be fitted with a pair of Blundstone boots. In addition, all Sundance attendees and shoppers will receive a 20 percent discount on all purchases of boots at the store, valid throughout the duration of the festival.
Throughout the film festival, Blundstone will be posting on Instagram. Consumers can look for the “Guess the Movie” contest through animated GIFs. Participants will post their guess of the name of the highlighted movies, which will enter them to in the contest. Winners will receive two pairs of boots, for themselves and a friend.
Over the years, Blundstones have been seen in films and TV shows that include “Transformers 4,” “Criminal Minds,” “Dawn of the Planet of the Apes” and “Californication.”