Sam Edelman has returned to its roots, tapping photographer Kelly Klein to shoot its latest ad campaign for spring ’16.
Klein was an early collaborator of the brand’s, photographing campaigns in 2010 and 2011.
Inspired by laid-back luxury, the shoot took place poolside at a private home in Palm Beach, Calif. The models’ faces are intentionally obscured, allowing consumers to envision themselves in each moment.
Sam Edelman’s popular Gigi thong sandal is featured prominently, in an array of fresh spring colorways.
“This series of images embodies the aspirational essence of our brand,” said Sam Edelman, designer, founder and division president for Sam Edelman, owned by St. Louis-based Caleres. “We want to inspire our customers to live life well, with effortless style.”
Spots from the shoot will appear in numerous print publications, and an extensive digital and billboard campaign will launch in tandem.