Is NBA superstar James Harden hearing voices?
Yes, according to a commercial released Monday from Foot Locker Inc.
The new spot, created by the BBDO agency, promotes the retailer’s back-to-school marketing push.
During the 60-second ad, Harden talks about the power of trusting the voices in his head — in this case, that’s the voice of actor Colin Farrell.
“As always, I’m excited to be partnering with Foot Locker for this commercial,” Harden said in a company release. “All of my projects with the brand have been a lot of fun over the years. And Colin, as an inner voice, really complements my sense of humor.”
The commercial highlights several products from Adidas, which signed Harden to a 13-year, $200 million contract in 2015.
“James and Colin are the perfect pair to highlight Foot Locker’s offering of Adidas product this back-to-school season,” said Stacy Cunningham, vice president of marketing for Foot Locker, in a statement. “Both stand out from the crowd and are known for their confident personalities. They are the embodiment of cool without having to say it, which is exactly how our consumers feel when they are wearing Foot Locker gear.”