True Religion has found the perfect accessory to its line of luxury jeans, and it’s a style that blends seamlessly with its wares for all customers: unisex sneakers.
The label launched sleek Hex V1 high-tops on Friday, available for $185 online and at select True Religion stores.
The footwear features a semi-soft nappa leather upper, gold-tone detail and a honeycomb pattern on the sole. Colorways include midnight black, ice white and crimson. A special edition of the shoe is available in denim.
In a statement, the brand said the new kicks are a sign of the times: “As personal style becomes more fluid, the unisex shoe was designed to inspire individuals to outfit themselves based on a feeling, not a label.”
True Religion head of product Zee Wells told Footwear News that the new release is an effort to further develop its influence in categories other than apparel.
“We’re working on expanding our accessories,” Wells explained. “Shoes are a natural evolution for us at this juncture.”
True Religion launched in 2002 as a luxury denim label, and its first footwear line was carried out by another party through a licensing agreement. Now, the brand is relaunching the shoes from within, along with a message that aligns with its lifestyle narrative.
“This is the first time we’ve designed this in-house,” Wells added. “We wanted a shoe that could be traced back to our brand DNA — a less-is-more approach with highlights in the right place. Our first shoes were licensed and don’t reflect what our brand is today.”