Vans, which celebrates its 50th anniversary this year, is ready for summer.
The Cypress, Calif.-based skate label plans to collaborate on a line of women’s apparel and footwear with another Southern California brand: Summer Bummer.
The $2.2 billion VF Corp.-backed brand will work with Summer Bummer owner Alexandria Cassanti to produce a collection of four customized Vans footwear silhouettes, as well as two sportswear-inspired sandals with bold graphics.
The collection, according to a joint statement today from the firms, “contrasts the beach and the street, blending Vans’ do-it-yourself aesthetic with Summer Bummer’s hallmark black-and-white color block design and graphics.”
Case in point: “The deconstructed Checkerboard Slip-On SF calls upon retro Vans styling with doodles on the sidewall, while the monochromatic Dazie-Hi takes a fun twist with a glow-in-the-dark Sidestripe and sidewall.”
In addition, the collaboration will also produce apparel that takes cues from surf culture. Pieces include a zip dress with Summer Bummer graphics, a tote, tank with graphic-printed hem and a cap.