California skate brand Vans, which is aiming to build its presence in the Big Apple, plans to partner with local independent streetwear label Only NY.
The two will create a small line that “embraces signature skate style and passion for the outdoors,” according to a joint statement.
The collection includes Vans’ Pro Skate footwear, apparel and accessories.
The collaboration is part of the VF Corp.-owned brand’s push to create demand for cool products in trendy markets.
Vans president Kevin Bailey told Footwear News earlier this year that the company looks “at geographic expansion as a key attribute of growth for the brand. Even here in the U.S., we have underpenetrated markets. We weren’t in New York in a meaningful way up until a few years ago. If Vans was to crack the code of not being a Southern California-only company, we had to crack New York.”
The new collaboration, available now at Vans.com, pulls inspiration from New York City life, art, fishing and skateboarding.
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The footwear, in particular, comes in two colorways of its performance skate line, the Old Skool Pro, in dress blue suede and white leather.
The Vans X Only NY Old Skool Pro, which includes high-impact cushioning, features contrasting side stripes and a logo of the partnership on the sockliner.