Puma Announces New Rihanna Fenty Creepers On Snapchat

Those who follow Puma on Snapchat got a welcome surprise Wednesday afternoon. The brand announced on its account three new colorways of Rihanna’s Fenty Creepers.

The thick-soled kicks will be offered in green and bordeaux, all-white and black with satin laces and will drop on May 26.

The Creepers were originally released in fall 2015 in several waves and sold out within hours each time. Since then, Rihanna and Puma have also dropped trainers with an oversized tongue and faux-fur slides.

Rihanna Fenty Puma Creepers Release
The Puma Creepers in all-white.
CREDIT: Snapchat/Puma.

Rihanna Fenty Puma Creepers Release
The Creepers in green and bordeaux.
CREDIT: Snapchat/Puma.
Rihanna Fenty Puma Creepers Release
The Creepers in black with satin laces.
CREDIT: Snapchat/Puma.

This isn’t the first time Puma has used its Snapchat to tease upcoming releases. The brand shared photos and videos while on set with brand ambassador Kylie Jenner before her ad campaign broke for the Puma Fierce trainers. Both Jenner and Puma have since posted another behind-the-scenes look at her next campaign in which she was wearing red Puma Suede sneakers.

Last week, Rihanna’s Denim Desserts collaboration with Manolo Blahnik hit stores in New York, London and Hong Kong, and it was available online for 24 hours, causing the site to crash several times.

Check back for more details on the Creepers release.

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