Legendary children’s brand Stride Rite is helping kids start the new school year with fitting footwear through its ongoing partnership with nonprofit Soles4Souls.
Customers can help Stride Rite reach its goal of donating no less than $50,000 and up to $100,000 worth of new and used shoes to the organization this back-t0-school season. Stride Rite will donate 1 percent of its net profit on the shoes to consumers now through Sept. 5.
“At Stride Rite, we’re parents first and foremost, and we believe every child deserve a pair of good shoes,” said Gillian Meek, SVP, product and marketing for the Waltham, Mass.-based company. “We’re committed to the mission of Soles4Souls, and our extended partnership will allow us to help give kids the proper footwear they need to take advantage of all the opportunities an education can provide.”
Buddy Teaster, president and CEO of Soles4Souls, added, “Stride Rite is the perfect partner. We help them connect with moms and kids, involve Stride Rite employees and keep shoes out of landfills. We’re able to be a part of the entire Stride Rite ecosystem. Add in Stride Rite’s commitment to children and the positive impact they’re having on kids in the U.S. and around the world. Stride Rite is a shining example of how a company makes a difference.”
Stride Rite is also offering customers a buy-one-get-one sale on new shoes for the year ahead. In-store and online through Sept. 5, customers can buy one pair of shoes and get 40 percent off another (on select styles). In addition, families can give back by bringing a new or used pair of shoes to a Stride Rite store and drop them in the Soles4Souls donation bin. As a thanks, customers will receive 5 percent off a new pair of shoes on the same visit.
Since 2014, Stride Rite has collected and donated 226,873 shoes to Soles4Souls for global distribution.