Rosie Pope has a new addition.
The New York-based maternity and baby wear designer is partnering with McCubbin Hosiery to introduce a collection of soft-sole baby shoes this month. Pope’s namesake brand already encompasses a range of products for moms and babies including apparel, accessories and nursing items.
“Launching shoes has been a dream of mine for quite some time, so I’m thrilled to partner with McCubbin for this natural extension of my brand,” said Pope, a mother of a four who starred in the Bravo reality series “Pregnant in Heels.”
In creating the collection, available in newborn and infant sizes, Pope took a storytelling approach, using whimsical details and prints in motifs such as animals and angels. In a playful touch, tiny illustrations and phrases like “shoot for the moon” are embossed on the shoes’ soles. The collection also includes a selection of coordinating socks.
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“We wanted to offer styles that create a sense of wonder and imagination,” noted Pope. “Hopefully, little ones have as much fun wearing them as we did designing them.”
Added McCubbin President David McCubbin, “Rosie knows exactly what moms and babies want, and we’re confident her newest initiative will resonate positively with our customers.”
Priced at $20 a pair, the shoes will be available at Rosiepope.com, Amazon.com, Diapers.com, Von Maur, Buy Buy Baby, as well as other top boutiques and department stores nationwide.
In addition to her sophisticated designs, Pope is well known among moms as a trusted pregnancy and parenting guru. In 2010, she extended her brand with the debut of MomPrep, a roster of classes and one-on-one training for prenatal, postnatal and parenting education.
Pope also serves as a brand ambassador for Stride Rite, providing the veteran children’s footwear brand with original content across numerous digital platforms.