Plae Partners With Olympian Amy Chow To Promote Limited-Edition Summer Games Collection

With the 2016 Summer Olympics set to kick off on Friday, Plae is getting into the spirit with the launch of a new, limited-edition Summer Games capsule collection.

To promote the collection, the San Francisco-based children’s brand has partnered with U.S. Olympian Amy Chow, a member of the Magnificent Seven women’s gymnastics team who took home the gold medal in the 1996 Summer Olympics in Atlanta. Chow, now a pediatrician and mother of two, stars in a series of five “Golden Tips” videos for Plae, designed to inspire kids and families to get outside and play this summer. Each video has a different theme — such as stretch, sleep and win — and will debut over the next several days on Plae’s Facebook and YouTube platforms.

Plae Amy Chow Olympics Summer Games Collection
Plae Summer Games collection.
CREDIT: Courtesy of brand.

Featured throughout the videos are looks from Plae’s new Summer Games collection. The offering includes the popular Ty sneaker in two colorways (kelly green; and red, white and blue) and the Max hightop in metallic gold. Priced from $55 to $70, the shoes are available now at Goplae.com, Nordstrom and other select retailers. Plae also has introduced a series of tabs featuring 20 different country flags, allowing kids to customize their shoes.

“Summer is the quintessential time for play — it’s when we amp up our fun and explore our limits,” said Ryan Ringholz, Plae’s founder and chief designer. “Whether cheering on your home country in a global competition or playing a pickup soccer game in the park, there is incredible inspiration in every aspect of sports. Our new collection celebrates this connection that brings us together.”

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