With the 2016 Summer Olympics set to kick off on Friday, Plae is getting into the spirit with the launch of a new, limited-edition Summer Games capsule collection.
To promote the collection, the San Francisco-based children’s brand has partnered with U.S. Olympian Amy Chow, a member of the Magnificent Seven women’s gymnastics team who took home the gold medal in the 1996 Summer Olympics in Atlanta. Chow, now a pediatrician and mother of two, stars in a series of five “Golden Tips” videos for Plae, designed to inspire kids and families to get outside and play this summer. Each video has a different theme — such as stretch, sleep and win — and will debut over the next several days on Plae’s Facebook and YouTube platforms.
Featured throughout the videos are looks from Plae’s new Summer Games collection. The offering includes the popular Ty sneaker in two colorways (kelly green; and red, white and blue) and the Max hightop in metallic gold. Priced from $55 to $70, the shoes are available now at Goplae.com, Nordstrom and other select retailers. Plae also has introduced a series of tabs featuring 20 different country flags, allowing kids to customize their shoes.
“Summer is the quintessential time for play — it’s when we amp up our fun and explore our limits,” said Ryan Ringholz, Plae’s founder and chief designer. “Whether cheering on your home country in a global competition or playing a pickup soccer game in the park, there is incredible inspiration in every aspect of sports. Our new collection celebrates this connection that brings us together.”