Former Neiman Marcus Group Execs Launch Kids’ Fashion Site

Fashion industry veterans Ginny Hershey-Lambert and Carolyn McCall are putting their more than 25 years’ of experience in the business to work on a hip new online site for kids called MineMine.

Targeted to children of all ages — from newborns to teens — the site stocks a range of fashion and lifestyle merchandise, including apparel, shoes, accessories, toys, home furnishings and beauty items. More than 150 international brands are featured, among them footwear labels Donsje, Starchild, Maison Mangostan, Lili Collection and Little Lulu’s.

Animal-themed leather baby booties from Dutch brand Donsje.
CREDIT: Courtesy of brand.

In addition, MineMine has partnered with several influential independent boutiques to bring specially curated product offerings to its customers. Those boutiques include Boston’s CouCou and New York’s Dodo Les Bobos and Norman & Joules.

“Everyone has a child in their life. MineMine Kids currently offers nearly 3,000 unique products, providing the ideal place to shop whether you are a family member, godparent, friend or neighbor,” said McCall, who worked as a buyer and merchandising manager for Neiman Marcus for 15 years and has held posts at Ralph Lauren, Bally and Bloomingdale’s.


Hershey-Lambert, a former EVP of Bergdorf Goodman, said she and McCall are looking to tap into the tremendous growth happening in the global kids’ fashion market and the increasing trend of big-name designers launching mini-me collections. “We saw an opportunity to build a virtual world for children, providing an experience that gives customers access to well-crafted products, many of which have previously only been available in Europe,” Hershey-Lambert said.

Sparkly polka-dot-print oxfords by Lili Collection.
CREDIT: Courtesy of brand.

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